Projects

Things I've built.

The agency I run, the tools we've built around it, and a few side ventures. Some are the day job, some are experiments to see if an idea holds up — all of them are live.

01The day job

Search Influence

The AI-forward SEO and digital marketing agency I co-founded in New Orleans — search, content, and paid media for higher ed and healthcare.

agencyAI SEO
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02Playbook

Bob the Rockstar Agent

Give your AI a job. A field guide from 75 days of running an AI agent as a real marketing operator — the costs, the failure modes, and what actually holds up once you're past the demo.

AI agentsplaybook
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03Free tool

AI Website Grader

A free grader that scores any site for AI-search readiness — content structure, technical health, and how likely you are to get cited by AI.

free toolAI search
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04Live

Ontologizer

Paste a URL, get production-ready JSON-LD. It pulls the entities off a page, enriches them, and writes the schema so search and AI actually understand your content.

schemaentities
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05Live

LimoService411

A nationwide directory and booking platform connecting riders with limo companies, owner-operators, and chauffeurs.

directorymarketplace
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06Live

Barnacle SEO

Rank by attaching your brand to platforms that already rank, instead of grinding out your own domain authority. The strategy, explained.

SEOstrategy
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07Niche site

Plastic Surgeon SEO

Search and digital marketing built only for plastic surgery and cosmetic practices — niche strategy for one of the most competitive corners of healthcare search.

SEOhealthcare
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08Resource hub

Higher Education Marketing Institute

An independent resource hub for higher-ed marketers — weekly analysis on enrollment strategy, AI visibility, and SEO for the people running university marketing.

higher edresource
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09Niche site

Higher Education SEO

SEO playbooks for university marketing teams — site audits, link building, and AI-search optimization aimed squarely at enrollment growth.

higher edSEO
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10Legacy

WebBoss, the original

Bossin' the web since 2002. The Google Site this rebuild replaces — kept around for the receipts.

legacyarchive
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Collaborate

Building something weird? I'm always up for a tangent.

Got an idea, want to jam on a project, or curious how one of these was built — say hi.

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