AI-first digital marketing · New Orleans

Sharp marketing, and a pile of weird side projects.

I'm Will Scott. Most days I run an AI-forward marketing practice. The rest of the time I'm shipping odd little software. WebBoss is where the work, the writing, and the experiments all live in one place.

Based in
New Orleans
Focus
AI & search marketing
On the side
Building weird tools
Reach me
will@webboss.com
What I do

Marketing built for how search actually works now — and where it's going.

The channels changed. Answers show up before the click, and AI sits between people and your site. Here's where I spend my time.

01

AI-first SEO & content

Strategy, structure, and content built so both classic search and AI systems can find, trust, and quote you. Less guesswork, more measurable lift.

strategycontenttechnical
02

AI search (GEO / AEO)

Getting cited inside AI Overviews, AI Mode, ChatGPT, and Perplexity. Answer-first writing, entity work, and structured data that earns the mention.

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03

Paid media & analytics

Search, display, geo-fencing, and CTV that actually ties back to a number. All the data is wrong — the job is knowing how wrong, and acting anyway.

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04

Workshops & advising

Talks, masterclasses, and hands-on advising for teams who want to get fluent fast — with the tools, the prices, and the trade-offs named out loud.

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Side projects

Software experiments, shipped on nights and weekends.

See all projects
Writing

Notes on marketing, AI search, and building things.

Read the rest
What Changed in Local Search This Week — AI Overviews, the 3-Pack, and Agentic SEO (March 24, 2026)

This post was built collaboratively by Will Scott and Bob — his AI assistant — as part of a weekly AI & local search briefing workflow. Will curated the topics and sources; Bob researched, synthesized, and formatted the content…

How Many Times Does Your Brand Need to Be Mentioned Before AI Trusts It?

A claim has been circulating in AI SEO circles: you need 200 brand mentions (or citations, or references, depending on who’s passing it along) before an LLM will trust your brand enough to recommend it. We went looking for who…

Bing Just Showed Us How the Sausage Gets Made

We analyzed 91 days of Bing's AI Performance data and found something Microsoft probably didn't intend to show us -- how Copilot's retrieval system actually selects sources, the "query fanout" pattern behind inflated citation…

Contact

Got a project, a question, or a weird idea? Let's talk.

Marketing work, a side project, or just comparing notes on where AI search is headed. The form goes straight to my inbox, or email me directly below.

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